item image Go to William Hill 2 x £10 Free Bets for New Customers T&Cs Apply, 18+

William Hill Bonus Code & Sign Up Offers 2018

#15 of 20 Sports betting bonuses

As one of the oldest UK bookmakers, you would expect some great bonuses, offers and incentives from William Hill and it certainly delivers. The founder William Hill set the company up in 1934 providing a postal and phone betting service. Today, the company is one of the best-known sportsbooks with 16,000 employees in nine countries, with millions of customers. Our William Hill review will tell you more about this historic bookmaker.

With William Hill acca insurance offering your stake back if one leg lets you down, plus free bets every week and enhanced odds together with live streaming of horse racing, greyhounds, football, tennis, cricket and other top sports on WHTV, it's no wonder that William Hill is a favoured bookmaker.

We will be looking in detail at the opening bonus offer of free bets plus how William Hill rewards customer loyalty by offering top sports bonuses.

2 x £10 Free Bets T&Cs Apply, 18+


  • £20 in free bets for new customers
  • Watch live sports with commentary
  • Tip Advisor for tips from other punters
  • Best odds guaranteed on horse racing
  • Over 100 markets to bet on
  • Licensed by the UK Gambling Commission

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01Criterion 10.0

What is the William Hill sign up offer and how to claim it

Using the William Hill bonus code F20, new customers who sign up are offered 2 x £10 free bets after placing their first bet of £10 or more. Obviously terms and conditions apply to redeem the free offer, so we will be going through:
  • How to qualify for the William Hill sign up offer
  • Making sure you are eligible for the free bets
  • Terms and Conditions for the William Hill sign up bonus
  • How William Hill stacks up to the competition
  • Tips on the best ways to use your bonus

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Bonus Type


01 Bonus Type

William Hill free bet code for existing customers - F20

The William Hill bonus is offering £20 split into 2 x £10 free bets after you have placed your first bet of at least £10. It's not the most generous offer when compared to Paddy Power (which offers £30 for placing a £10 bet).

You need to place your qualifying bet on the day that you register your account. Try to have a bet in mind when you sign in so that you don't miss out on the William Hill sign up offer. You will have 30 days to use your free William Hill bonus bet tokens before they expire. Redeemed free bets don't qualify for any future free bets so to qualify for any of these you will need to use your own funds.

In My Account, you have access to details regarding your free bets. However, your free bet token will not appear in your account until you have placed your qualifying bet. Don't forget to put the promo code F20 into the 'Promotional Code' box when you are registering.

Terms and conditions apply.

2 x £10 Free Bets

Bonus Height


02 Bonus Height

Double your initial bet

It is a simple offer from William Hill to get up to 200% of your initial wager in free bets. Put on a £10 bet or more and get two £10 free bets. However, unlike some other offers, if your initial wager is more than £10, you still only get £20 in free bets.

Also your first bet has to have single or cumulative odds more than 1/2 (1.5) and only the win part in each way bets counts towards the William Hill sign up bonus. You would actually need to make a minimum £10 each way bet - total stake £20 - to trigger the free bets. The free bet unfortunately doesn't trigger any extras. Once you are a William Hill customer, however, you can take advantage of additional unbeatable promotions and offers.

2 x £10 Free Bets T&Cs Apply

Bonus Terms


03 Bonus Terms

William Hill free bet terms: Reading the small print

Sign up using the F20 bonus code, make a bet of £10 on the same day that you sign up and then get 2 x £10 bets to be used within 30 days, if your initial bet qualifies. You will need to be a UK customer opening a sterling account using a debit or credit card such as Visa, MasterCard, Maestro or William Hill Cash Direct, or a PayPal account.

If you sign up with Skrill, Skrill 1-Tap, Neteller or PaySafe, then you won't qualify for the offer. Customers attempting to open a duplicate account using an existing address, email address, debit or credit card number or IP address will also be unable to obtain free bets. In both of these cases, the customer will be unable to cash in the free bets and have the stake returned to their account.

For all participation details, refer to William Hill’s Bonus T&Cs.

2 x £10 Free Bets
Claim your William Hill sign up bonus now! T&Cs Apply
  • icon

    2 x £10

    Free Bets
  • icon


    Bonus Code
  • icon

    30 Days

    Bonus Expiry
T&Cs Apply

Bonus Implementation


04 Bonus Implementation

Using the William Hill bonus code

Once you've opened your account, entered the F20 William Hill sign up code and made your qualifying bet - making sure the odds are more than 1/2 (1.5) - you will find that the free bet has been credited to your account. If you go to My Account, you will see available free bets as well as a menu to select your free bet. Once it is selected, you place your bet as usual. The token is used to automatically pay or part-pay for your bet and is used on the first bet on your slip if you are making multiple bets. It cannot be split, meaning clients cannot place 5 x £2 bets. If you are placing more than one bet, the free bet will be used for the first one on your betting slip. Make sure to think carefully before placing your bets!

When your bet is placed, your betting slip will show the estimated return on your wagers which includes winnings plus stake but the free bet stake is not included in any winnings. Many of the leading bookmakers have similar terms and conditions, such as Paddy Power. The Irish sportsbook, however, offers 3 x £10 free bets for placing a qualifying bet of £10 or more at odds of at least 1/2.



05 Payability

All major cards accepted

William Hill free bets are non-refundable, have an expiry date and the stake is not returned in any winnings. Players therefore cannot cash in free tokens nor get the stake returned.

Any other winnings or further deposits can be made using debit or credit cards including Visa, MasterCard, Maestro and Diners with a minimum deposit of £5. Most e-wallets like Pingit, Skrill, PayPal, Neteller, WebMoney, Yandex Money, Qiwi Wallet, Moneto Ru, Eco, online banking services plus the William Hill Cash Direct card are usable at William Hill. Deposits are instant while withdrawals have various transfer times. Debit and credit cards take between three to five working days, e-wallets are transferred within a day, the William Hill card withdrawals are made instantly, and online banking takes between five to 10 working days via bank transfer.

Other Bonuses and Loyalty Programme


06 Other Bonuses and Loyalty Programme

A vast selection of promotions and bonuses for Will Hill customers

William Hill bonus offers extend to existing customers to provide best online sports bonus and live streaming services with:

  • Acca Five Insurance: If one leg of a five-fold accumulator falls through then William Hill refunds your stake as a free bet.
  • Offer Club: Every week that you spend £20 or more on football accas with at least four selections to qualify for a £5 free bet.
  • Enhanced odds: Every day William Hill offers enhanced prices on many markets.
  • Super Sub: On selected televised matches, if the player you bet on to score is subbed, then your bet is valid for the player who replaced him.
  • Cash In My Bet: If you feel the bet is going to go against you, you can Cash In My Bet available pre-match and in-play on many sports.
  • Betting TV Service:Customers can watch live greyhound and horse racing for free.
  • Best Odds Guaranteed: All UK and Irish greyhound and horse racing has the best odds guaranteed. So if the starting price is greater than the price you took, William Hill will pay out at the bigger odds.
  • WHTV live streaming: Watch many games and races live on WHTV.
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Get in on the action with William Hill

William Hill is one of the oldest and well-known bookmakers in the world, so you can play with the comfort of knowing your bets are being placed with a highly reputable brand.There's a wide range of sports available. With William Hill, punters can bet on everything from top football matches lesser-known GAA hurling and bandy. The spectacular variety of markets and live in-play games will keep even the most seasoned punters entertained and engaged. William Hill allows you to follow hundreds of live games on WHTV or listen to their radio station. The William Hill site is crammed with statistics to help you make an informed choice before placing a bet.

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    Competitive betting odds & bonuses

    William Hill has a lot to offer sports' bettors with bets available in fractional, decimal, and American formats; good odds for all sports as well as enhanced odds on many markets each day; cash in your bet; acca accumulator money back as a free bet; plus low minimum bets, no maximum stakes but maximum winning limits.

    Unbeatable customer service

    William Hill has live chat so you can get an instant response as well as free phone numbers to call customer service representatives available all day, every day. William Hill can also be contacted via email or even Twitter for immediate responses to your questions. The first port of call could be William Hill’s comprehensive FAQ section as this will clear up many queries regarding betting, winnings, deposits & withdrawals, login and how to use the mobile site.

    William Hill offers all customers top security

    Security is tight with information about clients' accounts complying with data protection requirements and being kept securely. It is also licensed by the Gambling Commission in the UK and the Gibraltar Government as well as being regulated by the Gibraltar Gambling Commission, so it meets the strictest standards.

    How to get the best out of William Hill

    To help you make the most of your online sports betting experience, read through these tips and recommendations. Whether you’re just starting out, or you’re an experienced punter, check out some of the ways to make your William HIll bonus code go farther.
    • When to cash in your bet: William Hill offers some interesting bets including the opportunity to cash in your bet on various sports including football, tennis, darts, cricket, snooker and golf. Although you may think that your gut instinct is enough to go on, it’s important to stay informed if you’re going to get the best out of this offer. If you place a bet on a football match, for example, avoid the temptation to hit the ‘Cash In’ button preemptively. Your team might just concede a goal to force a draw in the final few minutes. Your head may be telling you it is better to get something back rather than risk losing everything but that isn't always the case. Knowledge is your best tool when it comes to sports betting, particularly when looking at in-play wagers with the chance of cashing in.
    • Best acca bets: Knowledge pays dividends for accumulators so study form. Look at current trends and form tables to see which teams will be good value. Value is the key so if you find a bet that you think should be evens but William Hill is offering it at 2/1, back it and add it to your accumulator. You should also concentrate on home wins. Approximately 48% of all football games end in home wins. Don't go for big odds to try to win a handsome amount on your acca - there is a reason as to why the bookies have set these odds.
    • Try a cheeky punt: Although you wouldn't add a game at long odds to your accumulator, it is worth using your free bet to go for a long shot if you think it has a chance. Also, if you are planning on widening your betting experience by focusing on new markets or ways of betting, experimenting with your free money is a good place to start.


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