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Stan James Bonus Code & Sign Up Offers 2017

#7 of 20 Sports betting bonuses

Stan James has been in the bookmaking industry since 1973 and in the early days the business focused on telephone betting and running cash betting offices. The provider still runs about 60 Stan James shops in the UK but most of their business these days is online, with their main headquarters in Gibraltar. Stan James were pioneers with in-play betting which is now a standard feature for web based sportsbooks. The brand is one of the most recognised in the UK and brand awareness has been increased by sponsoring major horse races and other sporting events.

Stan James offers odds for over 30 sports but their main areas of expertise are football, tennis, horse racing and cricket - the most popular betting sports with UK customers. The Stan James sign up bonus isn’t one of the bigger ones in the industry. New customers are credited with a £20 free bet while other operators such as BetVictor offer much greater amounts. You don’t need a Stan James bonus code to enjoy the benefits of the free bet. You can read more about this provider in our Stan James review.

£20 Free Bet when you bet £10 T&Cs Apply, 18+


  • Stan James sign up bonus for new customers only
  • Deposit £10 or more
  • Bet £10 at odds of 4/5 (1.80) or greater
  • Receive a £20 FREE BET
  • Free bet stake not returned with winnings
  • Free bets expire after 7 days

User ratings

01Bonus Type9.5
02Bonus Height8.0
03Bonus Terms8.5
04Bonus Implementation9.0
06Other Bonuses and Loyalty Programme9.5

How the Stan James Bonus Review works

The value of any bookmaker bonus is based on a number of criteria. In the following section you will be able to read an objective analysis of the Stan James bonus welcome offer. This section will review in detail the bonus type, bonus height, bonus terms, practical implementation, payability and other bonuses for new and existing customers. Do you need a Stan James bonus code? We've got your answer! Comments in these sections can be used to compare the Stan James sign up bonus with those offered by other online bookmakers, so that you can make the best choice when you’re deciding on a new sports betting destination.

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Bonus Type


01 Bonus Type

Stan James free bet bonus

The Stan James sign up bonus is a free bet bonus of £20 when you bet £10. This is a short term new customer bonus as the free bets are only valid for 7 days and are then lost - be sure to take advantage before it’s too late!

Funds appear in your account for £20 in the form of a free bet after your qualifying bet of £10 is settled. There are no additional vouchers, betting funds or extras associated with the bonus. The qualifying stake must be £10 - even if your initial bet is worth more than £10 the bonus amount won’t change. The bonus duration is 7 days from the time the free bet is credited to your account.

Claim £20 FREE BET now!

Bonus Height


02 Bonus Height

Free Bet of 200% your stake

The Stan James bonus height is 200% - after placing your first bet with a stake of £10 the free bet is for £20. The maximum bonus is £20 and that amount can’t be increased. The bonus is to be used as a single free bet, and can’t be split into smaller amounts. If you prefer to be smaller amounts across a range of outcomes then this isn’t going to be the bonus for you.

200% BONUS
£20 FREE BET when you bet £10 T&Cs Apply
Claim your £20 Free Bet Bonus NOW!
T&Cs Apply

Bonus Terms


03 Bonus Terms

How do you claim the Stan James bonus?

Claiming the Stan James sign up bonus is simple. There is no Stan James bonus code to remember, you just have to register as a new user on the main website. Once you’ve signed up, deposit to your account and place your qualifying bet of £10. There are no restrictions regarding the sporting market you place your bet on, but it must be placed at odds of 4/5 (1.80) or greater.

The Stan James £20 free bet won’t be credited to your account until your initial bet has been settled. Once that has happened the free bet should appear in your account within 24 hours. If that isn’t the case then we suggest contacting the Stan James customer service department to sort it out. Time is of the essence with your free bet, as it must be placed within 7 days of being credited to your account. Any winnings from your free bet will be payable minus the £20 free bet stake itself.

Claim your free bet now! T&Cs Apply
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    Bonus Type
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    Qualifying Bet
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    Rollover requirments
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    Minus Stake

    Bonus Payable
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    7 Days

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    No Bonus Code

    Bonus Code
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T&Cs Apply

Bonus Implementation


04 Bonus Implementation

The Stan James sign up offer is simple and easy to use

The Stan James sign up offer has no major fine print, and the practical implementation is straightforward and easy to understand. The process begins with opening a new account and making your first deposit. Deposits made using Neteller or Skrill will not qualify. After your first bet of £10 is settled, the free bet will be automatically credited to your account - there is no need to have entered a Stan James promo code. The £20 Free Bet can be used across the Stan James sportsbook, and any winnings gained will be payable minus the stake.

Although many other sportsbooks offer larger bonuses for new customers, we like the simplicity of the Stan James offer. There are no tricky wagering requirements and you aren’t unduly restricted as to the markets you can bet on to qualify. If you are after a larger bonus then check out our sports betting bonus comparison to see what else is on offer.



05 Payability

Choose your payment method carefully

The Stan James bonus is payable within 24 hours of the qualifying bet being settled. The free bet will be paid whether your qualifying bet won or not. If your free bet wins, then the payout will be the winnings minus the free bet stake itself. For example, if you place the £20 Free Bet at odds of 3/1 and win, you will receive £60 in your account. The free bet is valid for one week.

Stan James offers several banking methods, including credit or debit card, paypal and Neteller or Skrill. Remember, however, that deposits made through Neteller or Skrill do not qualify for the Stan James sign up offer, so if these are your preferred payment providers then you might want to consider using a different method initially, or looking elsewhere.

Other Bonuses and Loyalty Programme


06 Other Bonuses and Loyalty Programme

Stan James Promos for exisiting customers

If you’re planning to stick around at Stan James for a while then you’re in luck, as they have a great range of promotions on offer for existing customers, and they change these up constantly so you can always find something new to catch your eye. The promotions tab on the main page is where to find these offers, and any Stan James bonus codes that you need.
Here is a small selection of what you can expect:

  • Best price every runner in a specific horse race each day usually from the principal meeting of the day
  • Money back offer in the form of a free bet if a named player scores the first goal in a specific football match, generally high profile fixtures in the English premier League
  • Golf acca insurance: refund of £25 at most when one selection does not win on multiple bets with four selections or more on 2 and 3 balls
  • Money back if a specific match goes to extra time - for example the 2017 EFL Cup Final
  • Free bets and deposit bonuses by invitation only.

Stan James also offer bonuses related to other gaming products, such as their casino. Several of the promotional offers for existing customers are by ‘invitation only’, so Stan James likes to reward those who play frequently. With best odds guaranteed on British and Irish racing you could do a lot worse for your regular bookie!

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At we try to bring you the best and most accurate information out there about everything online gambling. We've combed through the terms and conditions of the new customer sign up offers in order to help you make the best decisions. Now it's over to you to help out your fellow community members! Have you tried the Stan James sign up offer? Did you use a Stan James bonus code? Let us know what you thought by sharing your own user review today.

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Conclusion & Short Review

Sports and Mobile: What’s on offer?

The Sports Home Page displays an A-Z list of all the betting sports covered by Stan James. Quick Links are provided for the main betting sports of cricket, football, golf, horse racing and tennis. Stan James offers a wide range of in-play betting events for football, cricket, basketball, tennis and golf. The provider also features virtual events for greyhound racing, football, horse racing, motor racing, speedway and cycling.

The Stan James mobile app is quick and convenient. Mobile customers using the app can bet in-play on major sports events and bet from anywhere all around the clock. Deposits and withdrawal are totally secure. You can sign up using an existing Stan James account on a mobile phone. You can get access to the Stan James mobile app by typing into a mobile browser.

Customer Support: How do you contact Stan James?

Stan James has a 24 hour, 7 days a week customer service team that can help with your account or answer your queries no matter what time of day or night. Contact can be made via phone or email and customers can also chat live with a contact representative using the Stan James Live Chat facility.

Stan James have a social media presence on Twitter, Facebook and YouTube. Guidance is available online for making deposits and withdrawals, rules of betting, terms and conditions and a privacy policy. Stan James is committed to promoting responsible gambling and offer you tools including self assessment, deposit limits, self exclusion and reality checks.

Different bets to try at Stan James

The huge range of bet types available can be daunting at first, but to help you overcome this here’s a run-down of some of the most popular:  
  • Single, doubles and trebles. A single is one bet on one match. Get it right and you'll get your stake plus your winnings back. This is the simplest form of betting and great to get a feel for the market. A double is one bet on two different selections and a treble is a single bet on three matches. All of your chosen results have to happen for the bet to be successful. This can be frustrating if you miss out by just one goal, for example, but it means a bigger payday if your predictions are correct! You can place doubles and trebles on many sports but football and horse racing are the most common.
  • Accumulators. Accumulators take doubles and trebles to the next level. You place a single bet across a selection of many different matches, and all of the results have to be correctly predicted to win. A five-fold accumulator is one bet on five matches with all five having to be successful or you'll lose your money, Many sites offer ‘acca insurance’ promotions where you’re protected if only one of your selections is wrong. Accas can be great fun as a small risk can have huge winnings.
  • Each Way. An each way bet is really two bets - half your stake goes on the horse to win while the other half goes on the horse to be placed, which could be to finish in the top two, three, four or five - this varies depending on the number of starters. A £5 E/W bet costs £10 as you put £5 on the win and £5 on the place. If you're not sure your horse will win or it's a big field, betting each way is a wise course of action.
  • Under/Over bets. For Over/Under bets you need to decide how many goals will be scored in a particular football match. With a good knowledge of your team’s stats, this will be more straight-forward. If we take Over/Under 2.5, then you will be betting on whether there are two or fewer goals for the Under 2.5 or three or more if you go for the Over 2.5. You can always cash out in-play if you think your bet is going to crash in the final minutes.


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