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William Hill eSports Review: Real Players' Ratings & Betting Site Odds Information

#2 of 9 Esports Betting Sites

William Hill have made a name for themselves as one of the most popular bookmakers ever since their founding back in 1934. Having moved online in 1998, they have now started to offer esports bets, with this William Hill esports review providing an in-depth view of the markets offered, as well as some of the other features available. For those looking to get involved in one of the fastest growing industries worldwide, CSGO betting sites and League of Legends betting are both present at William Hill, along with some of the best esports betting offers, perfect for a whole range of esports betting strategies

Percent Welcome Bonus on your 1st Deposit T&Cs Apply, 18+


  • Esports welcome bonus
  • Plethora of betting markets
  • EU Regulated Licence
  • Legal Esports Betting site with MGA licence
  • Great variety of esports games
  • Special Offers for VIP Customers

User ratings

01Interface & Design9.0
02Esports Markets9.0
03Live Streaming8.0
04Welcome Bonus9.5
05Odds & Limits9.0
07Customer Service8.5
08Security & Licensing10.0


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Interface & Design


01 Interface & Design

The interface of the William Hill website makes it relatively easy to place a bet on esports, with their site designed for speed and navigation. William Hill have chosen not to create a dedicated esports page, unlike some of their rivals, with markets offered through their regular sportsbook platform. Customers can quickly and easily access them by clicking the esports button under the sports selection menu. This William Hill esports review certainly highlights the ease at which customers can move between different markets, with League of Legends betting and CSGO bets being interchangeable at just the click of a button. Each individual market is available from a menu on the left-hand side of the page, along with promotions, results and live betting.


William Hill’s website offers one of the fastest experiences possible, another reason as to why they are one of the best esports betting sites around today. As far as esports betting apps go, William Hill certainly leave no stone left unturned, with all of the same features and markets found on their website, also available to customers on the go. So whether it is CSGO betting sites, Dota 2 or LoL markets in which you are after, you can rest assured that William Hill’s effective platforms make it as easy as possible to both locate and bet on your favourite markets. Over 2 million people have downloaded the app to date, with access to William Hill’s bingo, Vegas and Casino also available on both Android and iOS devices.

Esports Markets


02 Esports Markets

Perhaps the most important aspect of this William Hill esports review is the range of markets made available to customers, with popular titles such as Call of Duty, Counter Strike: Global Offensive, Dota 2, Heroes of the Storm, League of Legends and StarCraft 2 making up one of the broadest esports pages online today.


Despite a large amount of variety when it comes to esports titles, the number of different types of bet at William Hill is a little on the low side when looking at betting games 2017 comparison.


Global Events


MOBA Games


Shooting Games


EU Regulated


While other bookmakers offer markets such as first blood, first kill, first map winner and total dragons slain within their League of Legends and CS:GO betting sites, William Hill currently only cater for betting on which team will be the winner of a match, group or tournament. With many esports fans enjoying backing teams such as SK Gaming, Fnatic and Cloud9 at major tournaments, their lack of bet types is an area of this William Hill esports betting site review in which they could look to improve.

Despite this, in terms of tournaments and competitions covered, the William Hill esports rating is very high. For those looking for a CS:GO bet, the BETCSGO Cup, Lootbet Cup and DreamHack Series were all being covered at the time of writing, which is better than the majority of CS:GO betting sites online. Meanwhile in terms of the increasingly popular Dota 2, the Kiev Major and ProDota Cup dominated proceedings, along with the Starcraft VSL League. Elsewhere, the Hearthstone Global Games demonstrates the diversity of markets available at William Hill, with their sportsbook rarely having a shortage of esports bets on offer, another reason for their high William Hill esports rating.


esports markets lol dota

Live Streaming


03 Live Streaming

Despite offering live streaming when it come so some of the more mainstream sports, William Hill are yet to add any esports events to their streaming platform, an area of this William Hill esports review that may disappoint some readers. With both in-play betting and live streaming having revolutionised the industry over recent times, the demand for live action may well see William Hill reconsider this, with the ability to both bet on and view top quality action from LoL and CSGO – one of the most exciting options for customers. Of course, this does not effect user’s ability to bet on esports, however with some of the most popular CSGO betting sites offering such a feature, William Hill are behind in this area.

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Welcome Bonus


04 Welcome Bonus

When it comes to their William Hill esports betting bonus, new customers are in for a treat, with William Hill offering a 200% incentive to register at their sportsbook, either online or via their mobile app. A minimum deposit of just £10 is required in order to become eligible, with bets placed having to be at or greater than 1.20 in order to withdraw any potential winnings. Taking advantage of such a promotion is a quick way to boost your esports bets, as well as increasing your chances of winning big from teams such as Unicorns of Love, G2 esports and Astralis.


  • icon

    200% Welcome Bonus

    for new customers
  • icon

    Free Bets

    for special occassions
  • icon

    Loyalty Schemes

    for VIP customers

LOYALTY SCHEME | Existing members are also rewarded for their loyalty through a range of promotions, with enhanced odds and free bets among the most popular.


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Odds & Limits


05 Odds & Limits


Esports odds comparison will often show that teams such as SK Gaming and Cloud9 are sometimes not worth backing in esports bets due to the low returns received from victories, however enhanced odds are often offered during major events such as the CSGO ESL Pro League and LoL EU Challenger, quickly making bets on such teams more enticing. Bonuses and promotions are an area in which this sportsbook have earned themselves an excellent William Hill esports rating, with no restrictions in terms of which markets they can be used in.


While William Hill’s odds are certainly competitive when it comes to esports bets, they emphasise the fact that there are a whole range of possibilities for advanced odds on both their desktop site and mobile app, on a daily basis. Although William Hill have a best odds guarantee for many of their sports markets, this is not something they currently provide for esports, meaning that you may find more attractive odds from other bookmakers. For those placing accumulator style bets, William Hill also offer a cash-out feature, meaning that customers can cash in bets before the end of the games featured on their bet slip. William Hill have an overall betting margin of 4.5%, a very appealing figure in comparison to other CSGO betting sites and League of Legends betting platforms. The lower the overall margin is, the greater pay-out customers will receive, meaning that odds are another area of this William Hill esports review in which they score well.

In terms of betting limits, William Hill certainly cater for the majority of customers. While players are free to bet a minimum of just £0.03, the maximum bet will depend on the event itself. However, the majority of markets are capped at winnings of £1 million, making William Hill a viable platform for all types of customer.



06 Payments

Once you have located the esports market in which you favour at William Hill, a whole host of payment options are made available, with major credit and debit cards joined by bank transfers, personal cheques and e-Wallets, with transaction times varying depending on the chosen method. The likes of PayPal, Skrill and bank wire transfers are among the most popular, with e-Wallet withdrawals often received within 24 hours, while bank transfers can take between 3-5 days. Is William Hill safe? Whichever method you choose however, you can rest assured that your transactions are being processed in a safe environment. A conclusive list of payment options can be found below.


Credit Cards · UK Debit Cards · Skrill · Neteller · PayPal · Entropay · Sofort Banking · Qiwi · Western Union · Wire Transfer · Ukash · CashDirect · Paysafecard · iDebit · Click & Buy · UseMyFunds · WebMoney · POLi · Przelewy 24 · Giropay · Abaqoos · iDEAl · Yandex Money · Euteller · Nordea · MonetaRU · Todito Cash · Trustly · Neosurf · Trustpay · Spropay · Fundsend · eKonto · Eps · Multibanco · BankLink · Teleingreso · Cheque.

Customer Service


07 Customer Service

 As you would expect from a bookmaker that has been in operation since 1934, William Hill offer a vigorous customer support feature for bettors, with users able to get in contact with members of staff 24/7. A hugely popular and effective live chat option is built into the William Hill website, while a customer support e-mail, telephone and fax number, along with a ticket system are all utilised in order to quickly resolve any issues or problems when it comes to placing bets, withdrawing money or answering questions.






William Hill

6/1 Waterport Place, Gibraltar

James Henderson
Online Contact Form
+800 3551 3551

Due to their large workforce, response times with William Hill are extremely quick, with most enquiries via email responded to within just 24 hours. Customers that contact William Hill via telephone or live chat are likely to have their issue resolved in even quicker. With such a diverse clientele, William Hill offer their customer service in a range of languages, including English, Spanish, Italian, Chinese and German, among others.

Security & Licensing


08 Security & Licensing

Esports betting is legal at William Hill thanks to a full license from the UK Gambling Commission, despite their online business being operated from Gibraltar. They have gained a reputation as one of the most trustworthy sportsbooks in the UK, and even the world, with their security features also helping to ensure that all customer data and information is safe and not threatened by any third parties. William Hill use Thawte for their SSL encryption services, as well as regularly reviewing their security protocols in order to guarantee the safest betting environment for their users. Is William Hill Safe? Absolutely. William Hill bookmaker is even listed on the London Stock Exchange with the stock symbol LSE:WHM.

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